Our country is winter

This word, developed by a Quebec geologist, primarily designates a geographic reality. But besides the obvious issue of latitude, it’s important to ask: how does the relationship with winter and cold shape a culture?

After all, learning to live and thrive in a northern climate presents a series of adaptation and innovation challenges. Challenges that require solutions rooted in our specific territory.

Illuminate possible

    The quantity of natural light is considerably lower during the winter. And yet, it’s crucial to our well-being. How can light be used to improve the daily life of Nordic populations?

Here are some avenues for reflection:

Intelligent design

of light to increase well-being.

Promotion

of the benefits of light throughout the year.

Intelligent application

of light to increase well-being.

Light well-being solutions

with soothing properties that synchronize with the circadian rhythm or boosts the mood.

Interior and exterior solutions

that follow natural cycles.

Apply for this
challenge
and together we will explore the world of possibilities for
Canadian citizens.
Here are the challenges

Looking for
inspiration?

Snow-Motion

        By 2050, the proportion of the population aged 65 and over will have doubled. Since the elderly have specific health care needs, especially during the colder months, what tools, products or services can bring solutions to this problem?

Here are some avenues for reflection:

Create a sense of belonging

by building communities specifically during the winter season to counter isolation.

Facilitate communication

and exchanges between generations.

Ensure safety in a preventative or compensatory way against winter hazards like falls and bitter cold.

Ensure that senses,

flexibility, dexterity and physical activity are maintained.

Apply for this
challenge
and together we will explore the world of possibilities for
Canadian citizens.
Here are the challenges

Looking for
inspiration?

Frilutsliv

Unlike some animals, humans don’t hibernate all winter (with a few exceptions, maybe!).

But maintaining a level of physical and emotional comfort during the harshest months requires innovative adaptations.

Here are some avenues for reflection:

Extend the duration of objects

from a seasonal to annual approach

Adapt technologies

for performance in very low temperatures.

Optimize spaces

and reduce waste in closets, in the yard, etc.

Facilitate the transition

between inside and outside.

Make

the outside experience as comfortable as the inside one, even when it’s -30 degrees.

Liberate the movement

of extremities, even when bundled up.

Exchange about best practices,

about knowledge and the ways to approach the colder months with other Nordic regions.

Apply for this
challenge
and together we will explore the world of possibilities for
Canadian citizens.
Here are the challenges

Looking for
inspiration?

The Process

01

Générer des opportunités

Ici, nous faisons émerger des pistes concrètes à l’aide d’une méthode derecherche rigoureuse qui tire profit des divers talents et expertises.

 

02

Établir la cadence

Dès qu’une piste est validée, un cadre de développement et une feuille deroute claire sont établis. Le Studio, par sa structure même, assure le maintien d’une cadence soutenue et constante. Pas le temps de niaiser.

03

Tisser des liens

Pour soutenir la croissance du projet,  nous assoyons à la même table différents experts, partenaires d’affaires et investisseurs dans le but d’échanger les idées et — ultimement — les poignées de main. 

Collaborate
with us

Entrepreneurs

Test your limits and break out of the mould: welcome to a highly collaborative space that brings together thinkers, go-getters and creators. We’re looking for someone like you who can craft a solid plan for each of our themes—and put it into action.

Creatives

We’re choosing a world where we cultivate the beautiful and the new, even in its most unexpected forms. Creative people from all walks of life, we need your ideas and artistic solutions. Together, let’s shape a world where art and entrepreneurship elegantly converge.

Professionnels

Do you have expertise in a related field? We want to meet you. By bringing together the leaders of the sector, we’re building a network of leading entrepreneurs and creatives, with the mission of accelerating the search for solutions to the major challenges of tomorrow.